01
Lashes
Macro-level eye detail, application moments, and product integration that still read naturally at a glance.
Independent AI image creator Application portfolio
Natural beauty,
rendered with precision.
A tailored visual direction for Sins ’n Lashes—realistic model, product, and result-story concepts for lashes, brows, and hair.
01
What this work is made to do
Beauty that feels intentional, believable, and ready to stop the scroll.
One visual world. Three beauty systems.
I combine campaign thinking with image-level care: natural skin texture, believable lashes and brows, clean product placement, and compositions that can work across ecommerce, paid social, and daily content.
02
Brows
Texture-led beauty storytelling that makes a routine feel elevated without looking overproduced.
03
Hair
Transformation-led imagery with consistent lighting, model presence, and packaging detail.
Tailored visual study 09 concepts
Beauty creative that
holds its point of view.
Click any frame to view it larger. Each is an AI concept visual prepared to show the formats, finish, and level of realism I would bring to the role.
How I protect the realness
A beauty visual is only convincing when the small things stay consistent.
The work is independent, fast-moving, and detail-conscious—built around a brand’s identity before a single image reaches a feed.
-
01
Read the beauty code
Translate the existing visual world into usable rules: tone, product proportions, texture, color, light, and what makes the brand recognisable.
-
02
Direct the image, not just the prompt
Set the model, moment, lens, lighting, product role, and emotional job before creating a variation.
-
03
QA the details people feel
Check anatomy, skin, eye lines, hair edges, product geometry, shadows, and anything that could make an image feel synthetic.
-
04
Adapt for the channel
Carry the same visual story into crops and formats for paid social, organic content, ecommerce, and landing pages.
Audience first
Creative direction that starts before the image.
My social-marketing concept work includes audience definition, stylescapes, content planning, campaign posts, and responsive web concepts. That foundation helps every visual do a clear job—not just look polished.
- Direction
- Brand attributes, palette, typography, image world
- Content
- Education, promotion, referral, giveaway, product stories
- Conversion
- Responsive pages, clear CTAs, social-first touchpoints
Brand thinking Sample work
A brand has to feel considered everywhere it appears.
Olivia Skin-Care is a self-directed branding and social concept I created to show the thinking that happens before a visual system goes live: defining a sample audience, establishing an identity, then carrying it into content and responsive digital touchpoints.
Open sample ↗
Build an image world before building assets.
Audience cues, a visual identity, and an intentional stylescape make the content system easier to recognise.
Open sample ↗
Give a feed more than one job.
The sample system balances helpful education with promotion, referral, giveaway, and product-story moments.
Open sample ↗
Carry the same promise through the next click.
The responsive concept connects service navigation, a booking CTA, newsletter capture, and social content.
Independent freelancer Not an agency
One accountable creative partner, from visual direction to the final crop.
Model visuals
Beauty portraits, close details, routines, expressive moments
Product scenes
Campaign still lifes, in-hand placement, packaging-focused compositions
Result stories
Clearly labelled concept visuals for transformations and social narratives
Format suite
Social feed, vertical story, paid creative, website and landing-page crops
Relevant record
Creative operations, social content, and product-minded delivery.
- 2025–now
Independent Product Builder · Repeatbit
Product sites, supporting materials, and App Store screenshots. - 2022–2023
Social Media VA · Kode Across
Content preparation, scheduling, asset organisation, and online research. - 2020–2021
Graphic & Operations Manager · LazyLabs
Creative projects from brief to delivery, revisions, quality checks, and deadlines. - 2020–2021
Clinic Assistant & Digital Support · Sqin Garden
Social-media materials in a skincare setting.
Tools and working style
AI-assisted, art-directed, and organised.
I work with ChatGPT and Gemini alongside Figma, Canva, Adobe Illustrator, WordPress / Elementor, and basic HTML / CSS. The aim is not more images—it is a clear system for making, reviewing, and adapting the right ones.
Availability
Available part-time initially with a transition to full-time. Reliable remote setup, C1 English, and AU / US / UK overlap by agreement.
Let’s make the next visual unmistakable.
Available for a paid test brief or a short conversation.
I’d be glad to show how I can turn Sins ’n Lashes’ current visual language into a consistent, channel-ready image system.